Editorial Policy

Our editorial approach

Better Sleep Guide is an editorial research resource. Guides are produced by researching each product category in depth - manufacturer documentation, published specifications, verified owner feedback and independent reviews - and synthesising that research into clear, UK-specific buying advice.

We are explicit about what that means: we are a research-driven publication. Where we haven't physically tested a product, we don't pretend otherwise. When a specific figure appears in a guide (a fill weight, a lux figure, a decibel level), it is taken from a checkable source, and significant claims are cited.

What we check before publishing

1. Specifications are verified against the manufacturer's own documentation, not copied from other reviews.
2. UK availability - every recommended product links to a real UK listing that was live when the guide was published.
3. Prices are never hard-typed into guides as fact. Where prices appear, they are retrieved live from the retailer so they can't silently go stale.
4. Comfort claims - who a product suits (hot sleepers, side sleepers, light sleepers) is the core of our verdicts, so those statements get checked hardest.
5. Plain-English trade-offs - every "best" pick states what you give up, because every product category involves a compromise.

No medical claims

Better Sleep Guide covers the sleep environment - temperature, light, noise and waking. We do not make medical claims, we do not present products as treatments for any condition, and content that strays into diagnosis or treatment territory is rewritten or removed. Persistent sleep problems are a matter for your GP.

Ranking independence

Rankings and verdicts are decided on merit against the criteria stated in each guide - typically comfort, fit for your sleep position, build quality and value. Affiliate relationships (see the affiliate disclosure) never influence which product ranks first, which products are included, or how trade-offs are described. We do not accept payment for placement, and we do not do "sponsored reviews".

Corrections

When we get something wrong - a spec, an availability claim, a compatibility detail - we correct the guide and update its dated stamp. If you spot an error, contact us via the footer channel where available.

AI assistance

AI tools assist with research synthesis, drafting and editing. A human editor reviews every published piece. The boundaries - what AI is used for and what it is never used for - are documented in full in the AI use disclosure.